Journey + Leisure Co. – previously generally known as Wyndham Locations, which acquired the Travel + Leisure brand for $100 million in January – has launched a brand new on-line reserving platform as a part of the corporate’s rebrand.
Known as BookTandL.com, the platform permits vacationers to analysis and guide journeys in a single on-line vacation spot, leveraging Journey + Leisure content material all through the procuring journey.
The primary iteration of BookTandL.com launches at the moment – coinciding with Journey + Leisure Co.’s debut on the New York Inventory Change – and is a part of a brand new suite of branded services and products popping out of the corporate’s new Journey + Leisure Group enterprise unit.
Within the coming months, BookTandL.com will add new providers and options to make Journey + Leisure content material extra accessible and simpler to guide on-line. At the moment, vacationers can guide resorts, actions, automobile leases, flights or bundles by way of the positioning.
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The platform may also lay the muse for the launch of a brand new Journey + Leisure subscription journey membership that may provide unique advantages and perks corresponding to particular facilities at stays at featured properties. The subscription journey membership is about to debut this summer time.
“There may be large pent-up demand for journey and, as the one journey firm that has the flexibility to harness the unimaginable content material from probably the most trusted manufacturers in journey, we’re creating a spot to fulfill that demand,” says Michael Brown, president and CEO of Journey + Leisure Co. “We look ahead to the following daring step in our firm’s future as we proceed placing the world on trip.”
BookTandL.com will probably be led by Noah Brodsky, who has been named president of Journey + Leisure Group along with his function as chief model officer.
Journey + Leisure Co. has a portfolio of practically 20 resort, journey membership and life-style journey manufacturers. With the acquisition, Journey + Leisure Co. maintains its present portfolio of manufacturers and merchandise, with Wyndham Locations now serving because the umbrella model for its trip possession resorts.
Supply: www.phocuswire.com
