Not like the primary version of Unhealthy Highway Buddies, which was a closed-door occasion, this 12 months Apollo opened its doorways for the general public. Unhealthy Highway Buddies Season 2.Zero accepted on-line entries inviting individuals to share their journey to the unknown by importing their movies & pictures. To make the occasion as thrilling as it could possibly get, Unhealthy Highway Buddies 2.Zero accepted entries from those that did extra than simply off-roading. Entries from those that had been capable of seize the moments in distant areas and virgin lands had been additionally thought-about.
What was fascinating about this 12 months’s marketing campaign was the entries could possibly be clocked in throughout 5 completely different themes. The themes had been Snow Driver, Picture Journaling, CSR, Vlog and Hidden Eateries. Given the dimensions of the competition and different themes, the entries poured in large numbers. Greater than 14,000 entries had been logged in on social media, the place the
jury spent days discovering the very best entries. Primarily based on metrics such because the variety of likes, feedback, engagement on a selected submit, the entries had been sorted. Ultimately, solely the highest 40 entries made it by. These entries had been listed on the ApolloTyres Unhealthy Highway Buddies web site. Then it was all as much as the individuals to forged their votes for his or her favorite participant.
However that’s not it, there’s extra. Among the many prime 40, solely 10 entries made it by to the final spherical based mostly on the utmost votes acquired on the Unhealthy Highway Buddies web site. And after a number of rounds of voting, the individuals have lastly spoken. After per week of voting, individuals have chosen Sunny & Shilpi because the winner of the Unhealthy Highway Buddies contest.
They may welcome a model new Royal Enfield Meteor.
The second prize within the Unhealthy Highway Buddies contest was bagged by Saurav Dev.
He acquired a hearty vacation voucher.
Nikhilesh bagged the third prize of the Apple iPhone 12 within the Unhealthy Highway Buddies contest.
Unhealthy Highway Buddies contest has numerous themes, & within the Journey Videography class, Saurav Sharad Bhatikar emerged because the winner whereas Ankit Chugh was the runner up. They acquired model new GoPro cameras to discover the nation.
Within the Journey images theme of the Unhealthy Highway Buddies contest, Abhay Negi was declared the winner together with Satyam Bhuyan bagging the runners up tag. They’ve acquired a model new DSLR digicam to click on lovely & breathtaking footage.
Underneath the theme, ardour for travelling, Azmat Wani was picked because the winner whereas Nilay Sahu was the runner up. They may get journey vouchers to embark upon their subsequent journey.
Within the travelling responsibly theme, Sachin Ghai was the winner whereas the runner up was Saurabh Sabikhi. They each have acquired Amazon vouchers.
And at last, in discovering hidden eateries theme, Amit Mallick was chosen because the winner & Vishal Khomane was the runners up. They’ve acquired Amazon vouchers.
Whereas the winners have been chosen by an internet course of, the movie star concerned took the unhealthy street head on exploring all of the 5 themes of the marketing campaign. The intention was to satiate their want for thrill. However searching for a thrill, authorities protocols in regards to the Coronavirus had been on the topmost precedence. Given the precautions one must take in regards to the COVID19, the Apollo staff took each step attainable to curb the unfold of the virus in the course of the journey. It’s the due diligence of the manufacturing staff that ensured the method was carried out easily & safely.
Season 2.Zero of Apollo Unhealthy Highway Buddies has ended on a excessive notice, however the contest has positively left a whole lot of us wanting extra. So, is there something extra? Nicely, given the super success of Apollo Unhealthy Highway Buddies 2.0, it’s secure to say that Apollo will likely be again with a season 3.Zero of Unhealthy Highway Buddies. And for that, we’ve to sit down tight and look ahead to an official phrase from the model.
To know extra about Apollo Unhealthy Highway Buddies 2.0,
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Disclaimer: This text has been produced on behalf of Apollo by Occasions Web’s Highlight Crew.
Supply: timesofindia.indiatimes.com