Have you ever ever heard of a lake created due to a meteorite collision 50,000 years in the past that’s now used to review the moon and Mars in Maharashtra? Or witnessed beautiful rock-cut structural temples from the shores of Agastya lake in Karnataka that was as soon as the capital of the Early Chalukyas? Have you ever been awestruck on the view of greater than 40 Himalayan peaks seen from a small village in Uttarakhand?
Most of us would have already visited the highest vacationer spots in India. With so many nice locations to go to already, it may be simple to overlook that India has a wealth of undiscovered locations that don’t essentially include a vacationer tag. This 12 months, whereas we watch for worldwide journey to renew, let’s pledge to go to a few of these extraordinary locations that await you.
These of us bitten by the journey bug know what it means to journey exterior and forge new experiences on our journeys. Fortunately, MakeMyTrip has give you an excellent reply to feed our wanderlust whereas we watch for the world to open her arms to us as soon as once more.
THE PLAN
What’s the plan you ask? Properly, MakeMyTrip has curated a listing of offbeat and hidden locations throughout the nation that they wish to encourage you to journey to. These aren’t your ordinary run-of-the-mill vacationer brochure impressed locations. As an alternative, the checklist will open your eyes, and hopefully your journey boots, to discover the hidden corners which are nearly as lovely as standard locations Indians go to in any other case, if no more so.
Distant from vacationer hotspots of India is an India that’s ready to showcase her magnificence, if solely you already know the place to look. That’s the place MakeMyTrip is available in. The web journey reserving large has made a listing of those hidden gems that they plan to convey to you. From Lonar in Maharashtra to Chopta in Uttarakhand and Badami in Karnataka and plenty of extra thrilling locations, this one must go to your to-do checklist slightly than your bucket checklist.
For a rustic as huge and various as ours, MakeMyTrip has give you a launch plan that’s as grand as their checklist of locations.
THE IDEA
Beginning immediately, that’s January 26, 2021, over the subsequent 45 days, MakeMyTrip will launch particulars of the checklist of locations by way of 40 influencers representing completely different Indian states from completely different arenas corresponding to journey, images and life-style. Every of those influencers will attain out to their followers and amplify the marketing campaign, making it attain the best audience within the subsequent few weeks.
Suppose alongside the traces of Ajinkya Rahane, Virender Sehwag, Mary Kom, Sunil Chhetri, Saina Nehwal, Mohammed Siraj, Ravichandran Ashwin, Guru Randhawa, Pankaj Tripathi and Suresh Raina amongst others to get an thought about among the sportspersons, celebrities and influencers roped in for the marketing campaign.
THE DISCOVERY
On January 26, the marketing campaign will likely be launched by MakeMyTrip by way of a video that can encourage you to rediscover India and its magnificence. With a voiceover by Vijay Raaz, the video will exhort you to look past the apparent vacationer points of interest within the nation.
This may quickly be adopted by India’s first on-line journey parade on Instagram Tales the place the 40 influencers will likely be seen speaking about their state and its lovely corners. This will likely be adopted by the influencers who will journey and uncover these superb locations for his or her followers in a bid to encourage them to discover their very own nation.
We’re enthused by this concept of travelling and in search of magnificence in our personal land and falling in love with it once more. India’s sheer variety means which you could expertise nearly any kind of journey you’re searching for and MakeMyTrip’s initiative is certain to set off wanderlust and set you off on a brand new journey quickly we’re positive.
Right here’s to extra adventures and new experiences in India over the subsequent few months, courtesy MakeMyTrip.
This can be a partnered publish.
Supply: www.news18.com
