Quick format video app MX TakaTak on Tuesday introduced a Rs 100 crore creator fund in a bid to encourage gifted and progressive creators to make partaking content material on the platform.
Asserting the brand new initiative, it stated the fund is supposed to assist creators to channelise their creativity to construct an thrilling profession.
“The fund will deploy Rs 100 crore for creators…In a promise to help its current creators in addition to to encourage new creators with impactful content material concepts, the fund is supposed to assist them use their creativity to construct an thrilling profession,” it stated in an announcement.
The fund can be open for all Indian residents and creators who persistently submit unique movies or have distinctive concepts for content material throughout varied classes similar to training, tech, sports activities, artwork, leisure, style and make-up, journey, images, and others.
As soon as chosen within the MX TakaTak Creator Fund, the creators would obtain common rewards for his or her content material, primarily based on varied efficiency standards similar to uniqueness of content material, authenticity, views, engagement, followers, amongst others.
As well as, a choose few aspiring creators with story concepts that make a social affect will obtain a start-up fund to help the beginning of their journey on MX TakaTak, it added.
Karan Bedi, CEO, MX Participant stated, “The MX TakaTak creator fund is a technique to give again to tens of millions of people that deliver their concepts into movies in addition to to encourage different digital fanatics”.
(Solely the headline and movie of this report could have been reworked by the Enterprise Normal workers; the remainder of the content material is auto-generated from a syndicated feed.)